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Meet Your Jeweller: Crafting Your Dreams into Reality

Portrait of Poppy Elder

About Me

With over 17 years in the jewellery industry, I’ve developed a real passion for creating unusual engagement rings—pieces that feel personal, meaningful, and completely unique. Jewellery has always been a part of my life; in the 1950s, my grandparents started a metal casting company, which became the foundation for my family’s journey into the jewellery industry.

Growing up in Sutton Coldfield, I was a stones throw from the craft in The Jewellery Quarter, spending time in workshops and learning the intricacies of fine jewellery from an early age whilst earning pocket money in my school holidays!

As the third generation in my family’s business in The Jewellery Quarter, one of Europe’s largest independent jewellery manufacturers, I had the opportunity to learn every aspect of the industry firsthand. From understanding metal alloys and casting techniques to working with exquisite diamonds and rare gemstones, I developed a deep appreciation for the art behind every piece.

Now, I bring that experience into every engagement ring I create, ensuring each one is crafted with expertise, individuality, and a truly personal touch.

Award Winning Designs

A Designer with an Eye for Beauty

Jewellery has been part of my life for as long as I can remember. My years as a product designer weren’t just about making jewellery—they were about understanding what makes a piece feel special, as well as understanding the design features that make lasting quality. Over the years I’ve refined my eye for detail and learnt what works, both aesthetically and emotionally.

Along the way, I’ve designed award-winning pieces and had my work stocked in some of the UK’s biggest jewellery stores. But for me, jewellery isn’t just about the materials or the craftsmanship, it’s about the story behind it and how it makes you feel.
There are so many simple ways to add a personal touch, making each piece completely unique to you.

A Passion for Unique and Personal Jewellery

I’ve always been drawn to the unusual. Diamonds with unique cuts, parti sapphires, and natural gemstones with real character. I love working with stones that feel a bit different, but always in a way that keeps the design timeless. That mix of classic style with a personal twist is what defines my Signature Collection and everything I create.

Jewellery is such a personal thing, and I’ privileged to help create pieces that often play a part in some of the most important times in out lives. My goal is to design pieces that feel like you, whether that’s an engagement ring with an unexpected gemstone or a subtle detail that holds a special meaning.
If you’re looking for something truly unique, I’d love to help bring it to life.

Bespoke Jewellery Consultation with Poppy Elder

Personalised Service: Directly from Me to You

When you work with me to create a bespoke piece, you’re getting a truly personal experience. Unlike larger jewellers where you might be passed between salespeople and designers, I’ll be with you every step of the way.

From the first consultation to the moment you receive your finished piece, I’m here to make sure your vision is understood and brought to life exactly as you imagined.

I love hearing the stories behind the jewellery I create - who it’s for, the meaning behind it, and the little details that make it special. These are the things that turn a piece of jewellery into something truly one-of-a-kind. I take the time to add as many personal elements as possible, ensuring it feels perfect for the person who will wear it.

This isn’t just a job for me, it’s my passion and the reason I started my business. Creating meaningful, beautifully crafted jewellery is what I love, and I’m honoured to be part of such special moments in my clients’ lives.

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Precision and Passion: An Libra’s Eye for Detail and Balance

I take immense pride in my work, and for me, quality isn’t just a standard - it’s a promise. If a piece isn’t something I would proudly wear myself or gift to someone I love, it’s not good enough. My experience in manufacturing honed my eye for detail, and I became known for being picky with quality control, but that’s not something I’ll apologise for!
Every design I create is crafted with this mindset, ensuring that each detail is just right.

Attention to detail isn’t just a phrase I throw around, it’s the base of everything I do.
In typical Libra style, I have a deep appreciation for balance and harmony in design, making sure every element works together perfectly. Whether it’s the proportions of a setting, the shape of a claw, or the delicate curve of a band, I obsess over the little things so that the final piece feels effortlessly beautiful.

I do believe however, that great design should never come at the cost of ethics. Every piece I create is made with responsibly sourced materials, because I believe that jewellery should be as kind to the world as it is beautiful to wear.
With me, ethical and sustainable craftsmanship isn’t an extra, it’s standard.

I'd love to hear from you.

Thank you for considering Poppy Elder Fine Jewellery for your bespoke jewellery needs. It’s my passion to bring your ideas to life and to be a part of your special moments. I look forward to the opportunity to create something truly extraordinary for you.
Feel free to get in touch for any enquiries or to start your journey in the fascinating world of bespoke jewellery.
Your perfect piece is waiting to be created, right here in the West Midlands